I know the economy is in or at least about to be in a recession. I relearn it every time I turn on the engine to my car. But why in the world am I starting to get ripped off by brands that I love and trust?
I'm talking about Publix right now. What the hell? Everything is getting smaller. Don't believe me? Turn your cereal box sideways and see how skinny it is. Or better yet, go grab some of that delicious Fruit on the Bottom Publix yogurt and check out the size. 6 #*$&% ounces. Is that a big deal, not too much, but it used to be 8 ounces.
And sure, maybe the price of the 6 ounce is a little bit less than the bigger one used to cost. But guess what? I am almost positive that the price will go up after phase one (switch out the sizes slowly so very few people notice, and take the price down a little so that those who do notice don't blog about it).
Well guess what Publix? I noticed and I'm pissed. I love advertising, I am all about making connections between people and brands. I believe this industry's image should be changed from something that is looked down upon to something that is embraced. Well people don't embrace what screws them over. So I say this to you now Publix. Get your shit straight. You have one day.
Wednesday, July 16, 2008
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1 comment:
Superb! I ate my 6 ounce fruit on the botton yogurt today and my heart broke a little.
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