Approximately two months ago, someone informed me that Crispin Porter & Bogusky had won the Microsoft account. I nearly jumped out of my little knickers! I absolutely LOVE Crisin Porter, I love them the way 12 year old girls love Miley Cyrus (also a hero of mine, but that's another story). I have yet to visit the agency, but I will find my way there soon.
The reason I can say I love them is because I can vaguely see their personality in all of their ads. What is beautiful about the whole thing is that they manage to do that without compromising the integrity of the brand. Watching a Burger King ad makes you think about Burger King, and for me, one who studies the industry, the second thought is, "Point, Crispin Porter." The same goes for their BMW campaigns. Yet you would never look at those two ads and say "damn, that was the same commercial for two different products."
Well they were given a tough task. Right now the Mac v. PC ads that Chiat Day does are spectacular. Mostly because they are so genuine. Macs are a superior product. Period. So, how can an agency combat ads that point out all of Microsoft's flaws (none of which have been fixed yet)? Well, I guess Crispin Porter decided to just avoid the subject all together. Not that I can blame them. Watch this ad and notice what it makes you think about. What do you want to do at the end of the ad? (Personally, I just wanted to go dance). Try to find a call to action, or maybe even something that would make the brand stronger in your mind. If you do find any of this, let me know. I have yet to find it. CP&B, I love you, but you need some scolding. I have to give you a minus 2.
Monday, September 8, 2008
Monday, September 1, 2008
Where have I been?
A list of excuses for my lack of blogs in the past month.
1. My computer crashed.
2. Tropical storm Fay
3. I was attacked by a flying cockroach.
4. I went home for 5 days =D
5. I'm lazy when I am on vacation.
6. I had to get a perm.
7. Now I need a hair cut.
8. Planning for AD Club.
9. Hanging out with Eboard.
10. Randomly meeting bad Joe
11. Good Joe turned 21.
12. Getting screwed over by a good friend
13. Not being able to stumble
14. Studying for "The Office" DVD game only for it to be canceled
15. I saved a life, my own. Am I a hero... I can't say, but yes. =D
16. Season 4 DVD tomorrow, and season 5 starts in 3 weeks.
17. Changing minors back and forth about 4 times during drop/add.
18. Trying to get that scholarship.
19. Huge family problems I don't like to talk about.
20. Planning for AD Club's trip to New York!
21. Making Arrowhead
22. Avoiding tough choices.
23. Not wanting to be in the lab by myself, not so soon at least, it's early yet.
My bad!
1. My computer crashed.
2. Tropical storm Fay
3. I was attacked by a flying cockroach.
4. I went home for 5 days =D
5. I'm lazy when I am on vacation.
6. I had to get a perm.
7. Now I need a hair cut.
8. Planning for AD Club.
9. Hanging out with Eboard.
10. Randomly meeting bad Joe
11. Good Joe turned 21.
12. Getting screwed over by a good friend
13. Not being able to stumble
14. Studying for "The Office" DVD game only for it to be canceled
15. I saved a life, my own. Am I a hero... I can't say, but yes. =D
16. Season 4 DVD tomorrow, and season 5 starts in 3 weeks.
17. Changing minors back and forth about 4 times during drop/add.
18. Trying to get that scholarship.
19. Huge family problems I don't like to talk about.
20. Planning for AD Club's trip to New York!
21. Making Arrowhead
22. Avoiding tough choices.
23. Not wanting to be in the lab by myself, not so soon at least, it's early yet.
My bad!
Saturday, August 9, 2008
Something I stumbled upon
I found this and I just felt that everyone should really give this a good once over before they decide not to use a condom....
"
"
Things I Have Learned from Children
A king size waterbed holds enough water to fill a 2000 square foot house 4 inches deep.
If you spray hair spray on dust bunnies and run over them with roller blades, they can ignite.
A 3 year old child's voice is louder than 200 adults in a crowded restaurant.
If you hook a dog leash over a ceiling fan, the motor is not strong enough to rotate a 42 pound boy wearing Batman underwear and a Superman cape.
If you hook a dog leash over a ceiling fan and tie it to a paint can, it does spread paint on all four walls of a 20x20 room.
You should not throw baseballs up when the ceiling fan is on.
When using a ceiling fan as a bat, you have to throw the ball up a few times before you get a hit.
A ceiling fan can hit a baseball a long way.
The glass in windows (including double pane windows) doesn't stop a baseball hit by a ceiling fan.
When you hear the toilet flush along with the words "uh oh," it's already too late.
Brake fluid mixed with Clorox makes smoke (and lots of it).
A six-year old can start a fire with a flint rock even though a 36 year old man says they can only do it in the movies.
Certain Lego blocks will pass through the digestive tract of a 4 year old.
Play-Doh and microwave should not be used in the same sentence.
Super glue is forever.
No matter how much Jell-O you put in a swimming pool, you still can't walk on water.
Pool filters do not like Jell-O.
VCRs do not eject sandwiches, even though TV commercials show they do.
Garbage bags do not make good parachutes.
Marbles in gas tanks make lots of noise when driving.
You probably don't want to know what that smell is.
Always look in the oven before you turn it on.
Plastic toys do not like ovens.
The fire department in my town has a 5 minute response time.
The spin cycle on the washing machine does not make earthworms dizzy.
The spin cycle on the washing machine does make cats dizzy, however.
Cats throw up twice their body weight when dizzy.
60% of men who read this will try mixing the Clorox and brake fluid. "
Olympic Reactions
Opening Ceremony
I don't even know if I can successfully explain how brilliant every moment of the opening ceremony was. 15,000 performers, not one person messed up. There were just so many intricacies that all added up to a perfect performance. I'm sure everyone, or at least most people, have only positive things to say. So I will try not to waste time by repeating them.
What I appreciated most about the ceremony was how much the director focused on harmony. Not only harmony between various nations, that one, of coarse, was expected. I am talking about the many other elements of the show that were so opposite, yet complimented each other perfectly. There was harmony between teaching Chinese history, and embracing modern culture. And what was MOST fascinating was the connection between technology and human performers that made the show so perfect. Trying to wrap my brain around the feeling I got while watching 15,000 beautifully trained people perform on an LCD screen the size of a football field, well it really makes my heart race.
I am almost sad that my family decided against going to Beijing with Dominic this year, but when I think about it, it's okay. Because I really could never have the audacity to say that I felt cheated since I didn't see it live. Lord knows I would've been balling in the Bird's Nest if I had seen it anyways. Of coarse I can't put a video of the actual show on here, but check out the slide show of the various scenes in the show, it will give you a pretty good idea of why I still have goosebumps a day later.
Michael Phelps
Wow kid. Really, you just jump in the pool and break world records for a living huh? Well thank you. Thanks for taking those four years, and turning yourself into this American hero that we can count on to keep it classy and kick butt every single time. You make us proud!
Commercials Duh!
Considering how BIG the Olympics are, you would think that advertisers would take a little time to make the commercials just a little bit better. I understand they are too completely different events, but think about how much people look forward to SuperBowl ads. Every year advertisers spend millions of dollars creating what they hope will be commercials that stay in the audiences' minds forever. Then they spent 100 times that to get a spot during the game. This is the American way, and it's beautiful.
Well, the Olympics are a big deal too. We are talking once every four years, 647 of America's best athletes playing against the best athletes from around the world. We are talking about the one time we can guarantee that all of the nations will come together for a common cause (I don't care if I sound cheesy, I really mean it). So why is it that I still see the same old bad ads playing on NBC networks while I'm waiting for rowing to come back on? I know the audience is different, and the cost might be a lot more than for the SuperBowl, but out of respect for this tradition, I think a lot more advertisers should make it a point to at least try to come up with better commercials to air during the Olympics (even if you just focus on the Opening Ceremony, it is a start).
Thank you to the companies that made the effort...
Visa
Coca- Cola
McDonald's
All of these commercials are great. And I highly doubt I will forget any of them. Brilliant.
I don't even know if I can successfully explain how brilliant every moment of the opening ceremony was. 15,000 performers, not one person messed up. There were just so many intricacies that all added up to a perfect performance. I'm sure everyone, or at least most people, have only positive things to say. So I will try not to waste time by repeating them.
What I appreciated most about the ceremony was how much the director focused on harmony. Not only harmony between various nations, that one, of coarse, was expected. I am talking about the many other elements of the show that were so opposite, yet complimented each other perfectly. There was harmony between teaching Chinese history, and embracing modern culture. And what was MOST fascinating was the connection between technology and human performers that made the show so perfect. Trying to wrap my brain around the feeling I got while watching 15,000 beautifully trained people perform on an LCD screen the size of a football field, well it really makes my heart race.
I am almost sad that my family decided against going to Beijing with Dominic this year, but when I think about it, it's okay. Because I really could never have the audacity to say that I felt cheated since I didn't see it live. Lord knows I would've been balling in the Bird's Nest if I had seen it anyways. Of coarse I can't put a video of the actual show on here, but check out the slide show of the various scenes in the show, it will give you a pretty good idea of why I still have goosebumps a day later.
Michael Phelps
Wow kid. Really, you just jump in the pool and break world records for a living huh? Well thank you. Thanks for taking those four years, and turning yourself into this American hero that we can count on to keep it classy and kick butt every single time. You make us proud!
Commercials Duh!
Considering how BIG the Olympics are, you would think that advertisers would take a little time to make the commercials just a little bit better. I understand they are too completely different events, but think about how much people look forward to SuperBowl ads. Every year advertisers spend millions of dollars creating what they hope will be commercials that stay in the audiences' minds forever. Then they spent 100 times that to get a spot during the game. This is the American way, and it's beautiful.
Well, the Olympics are a big deal too. We are talking once every four years, 647 of America's best athletes playing against the best athletes from around the world. We are talking about the one time we can guarantee that all of the nations will come together for a common cause (I don't care if I sound cheesy, I really mean it). So why is it that I still see the same old bad ads playing on NBC networks while I'm waiting for rowing to come back on? I know the audience is different, and the cost might be a lot more than for the SuperBowl, but out of respect for this tradition, I think a lot more advertisers should make it a point to at least try to come up with better commercials to air during the Olympics (even if you just focus on the Opening Ceremony, it is a start).
Thank you to the companies that made the effort...
Visa
Coca- Cola
McDonald's
All of these commercials are great. And I highly doubt I will forget any of them. Brilliant.
Wednesday, July 16, 2008
Oh Come On!
I know the economy is in or at least about to be in a recession. I relearn it every time I turn on the engine to my car. But why in the world am I starting to get ripped off by brands that I love and trust?
I'm talking about Publix right now. What the hell? Everything is getting smaller. Don't believe me? Turn your cereal box sideways and see how skinny it is. Or better yet, go grab some of that delicious Fruit on the Bottom Publix yogurt and check out the size. 6 #*$&% ounces. Is that a big deal, not too much, but it used to be 8 ounces.
And sure, maybe the price of the 6 ounce is a little bit less than the bigger one used to cost. But guess what? I am almost positive that the price will go up after phase one (switch out the sizes slowly so very few people notice, and take the price down a little so that those who do notice don't blog about it).
Well guess what Publix? I noticed and I'm pissed. I love advertising, I am all about making connections between people and brands. I believe this industry's image should be changed from something that is looked down upon to something that is embraced. Well people don't embrace what screws them over. So I say this to you now Publix. Get your shit straight. You have one day.
I'm talking about Publix right now. What the hell? Everything is getting smaller. Don't believe me? Turn your cereal box sideways and see how skinny it is. Or better yet, go grab some of that delicious Fruit on the Bottom Publix yogurt and check out the size. 6 #*$&% ounces. Is that a big deal, not too much, but it used to be 8 ounces.
And sure, maybe the price of the 6 ounce is a little bit less than the bigger one used to cost. But guess what? I am almost positive that the price will go up after phase one (switch out the sizes slowly so very few people notice, and take the price down a little so that those who do notice don't blog about it).
Well guess what Publix? I noticed and I'm pissed. I love advertising, I am all about making connections between people and brands. I believe this industry's image should be changed from something that is looked down upon to something that is embraced. Well people don't embrace what screws them over. So I say this to you now Publix. Get your shit straight. You have one day.
Saturday, July 12, 2008
Why doesn't this exist yet?
I was taking my trash out today and it hit me. Why doesn't someone invent a trash bag from detrivores (sp)? It only seems natural to put trash into something that can break it down before we pile it up in the dumps for 3 million years. Am I crazy? I think not, someone needs to get on that. I want 30% of all profits.
Friday, July 11, 2008
Make it relevant
Yea, I'm still obsessing about that fatherhood campaign. I feel the need to explain more. The narrator says, "The smallest moments can have the biggest impact on a child's life. Take time to be a dad today. Well my smallest moment was when my dad had a random epiphany and decided to tell my sister and I that he was finally going to start spending time with us. We only half way believed him, but that half put our hopes up. I guess that was postponed indefinitely. This commercial is that dream I refused to let ever let myself have, a cool dad. Wah.
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