All quotes relevant to this business.
"If you can't explain it simply, you don't understand it well enough."
"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction."
"In the middle of difficulty lies opportunity."
"We cannot solve our problems with the same thinking we used when we created them."
Take that and run with it.
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