Microsoft's response

Approximately two months ago, someone informed me that Crispin Porter & Bogusky had won the Microsoft account. I nearly jumped out of my little knickers! I absolutely LOVE Crisin Porter, I love them the way 12 year old girls love Miley Cyrus (also a hero of mine, but that's another story). I have yet to visit the agency, but I will find my way there soon.

The reason I can say I love them is because I can vaguely see their personality in all of their ads. What is beautiful about the whole thing is that they manage to do that without compromising the integrity of the brand. Watching a Burger King ad makes you think about Burger King, and for me, one who studies the industry, the second thought is, "Point, Crispin Porter." The same goes for their BMW campaigns. Yet you would never look at those two ads and say "damn, that was the same commercial for two different products."

Well they were given a tough task. Right now the Mac v. PC ads that Chiat Day does are spectacular. Mostly because they are so genuine. Macs are a superior product. Period. So, how can an agency combat ads that point out all of Microsoft's flaws (none of which have been fixed yet)? Well, I guess Crispin Porter decided to just avoid the subject all together. Not that I can blame them. Watch this ad and notice what it makes you think about. What do you want to do at the end of the ad? (Personally, I just wanted to go dance). Try to find a call to action, or maybe even something that would make the brand stronger in your mind. If you do find any of this, let me know. I have yet to find it. CP&B, I love you, but you need some scolding. I have to give you a minus 2.